Curious - The Tourist Guide is a publication which chooses to promote the unique and out of the way shops, services, towns and events that pepper Ontario. This leaves to other media the promotion of major chain stores, discount stores, big box retailers, malls & shopping centres. Our editorial consists of bits of history about the towns we visit, stories sent in by readers, poems, trivia, recipes and whimsical information that makes for light reading. Our format is to produce a page or pages of advertising from the towns within our primary distribution area. We then arrange them in the paper in an order that would lead a daytripper on a route through the area.
Frequency Discounts
Ad Size |
Width x Height | Single Ad Rate |
2 or
more ads |
5 or
more ads |
11 ads Annual |
| 1/32 | 2 1/2" x
1 3/4" |
$ 100.00 | $ 90.00 | $ 81.00 | $ 73.00 |
| 1/16 vertical | 2 1/2" x
3 1/2" |
$179.00 | $161.00 | $145.00 | $131.00 |
| 1/16 horizontal | 5" x
1 3/4" |
$179.00 | $161.00 | $145.00 | $131.00 |
| 1/8 vertical | 2 1/2" x 7" |
$302.00 | $272.00 | $245.00 | $221.00 |
| 1/8 horizontal | 5" x
3 1/2" |
$302.00 | $272.00 | $245.00 | $221.00 |
| 1/4 page | 5" x 7" | $468.00 | $421.00 | $379.00 | $341.00 |
| 1/2 page | 10 1/4" x 7" | $744.00 | $670.00 | $603.00 | $543.00 |
| Full page | 10 1/4" x 15" | $1,243.00 | $1,119.00 | $1,007.00 | $906.00 |
| Full page group ad | 10 1/4" x 15" | $1,325.00 | |||
|
All prices quoted above are for black/white ads; colour rates upon
request. |
|||||
| Front pony page* | 7 1/2" x 10 1/4"
|
$1,350.00 | |||
| Back cover page* | 10 1/4" x 16" | $1,940.00 | |||
| *No discounts on covers; cover ad prices include full process colour | |||||
• GST extra
• Signed advertising contracts required for all discount rates
• Discounts are based on advertising frequency and
apply to any ad size change throughout contract
• Each issue is invoiced separately and payment is due upon receipt of invoice
• Late payments will be charged monthly at an annual rate of 28%
We publish monthly from February to December. Current distribution is 40,000 copies per issue, free to pick up at over 2,100 locations from Kitchener to Campbellford and from Port Dover to Muskoka. Distribution outlets include country, craft, antique and Victorian shops & boutiques, country inns and B&Bs, restaurants, cafes and tea rooms, Tourism Ontario Travel Centres, Tourist Information Centres in each town, museums, libraries, cultural tourist destinations and the Huronia Tourist Association distribution network. We reach the Metro Toronto market with 10% of our distribution via key locations including the St. Lawrence Market, Harbourfront, the King Street Antique Market, the Tourism Ontario Travel Centre at Yonge & Dundas, the Toronto Tours information outlets at the Toronto Congress Centre, Harbourfront Hilton and the Royal York, the information centres at Sherway Gardens, Scarborough Towne Center and Yorkdale Mall, a number of restaurants within the Theatre District, antique shops throughout the city. Curious - The Tourist Guide is also available at the border crossing Information Centres at Prescott, Brockville, Kingston, Niagara Falls & Fort Erie.
Curious - The Tourist Guide provides multiple readers per copy as "daytrippers" are friends and family who travel in groups of 2 or more adults, with the average being 2.6 adults per group.* Over a period of 12 months, this will provide advertisers with the opportunity to reach over 1,000,000 consumers who regard daytripping as an excellent and active form of entertainment.
*The Tourism Monographs 2000 The Ministry of Tourism.
Effective September 2008